"Toulouse-Lautrec. The Origin of the Modern Poster" brings together the collection from the Musée d’Ixelles de Bruselas, in the Alfons Roig Salon in the Museo Valenciano de la Illustración y Modernidad (MUVIM), which belongs to Diputación de Valencia. The exhibition can be seen until 24 de diciembre de 2005, in the calle Quevedo, 10, from tuesday to saturday, from 10h to 14h & 16h to 20h and Sundays from 10h to 20h continuos.
The technique used by Toulouse Lautrec, related to that developed by Pierre Bonnard, is characterised at a formal level by the influences of Japanese prints. This tendency supposed one of the aesthetic alternatives, which, since the XIX century, was in stark contrast to traditional western academism. In Japanese prints, he discovered the expressive force of contrasting background colours, later adapting them to lithography.
The exhibition represents the totality of Toulouse Lautrec´s poster work: 32 works from the Musée d’Ixelles de Bruselas as well as the poster "La Gitane" from the Kunsthalle-Bremen. Among the most noteworthy is the series of posters for famous artistes of the times, Jane Avril y Aristides Bruant; those related to cabarets such as Le Moulin Rouge & La Galette; those meant for magazines and newspapers of the period, as well as others promoting commercial enterprises.